Ben Koff
Owner, Hidden Upside
Finding solutions in the hospitality space is a balance of identifying external customer opportunities while understanding and optimizing company internal processes. Focusing on the intersection of marketing, operations, and technology, Ben Koff has developed and enacted these solutions in the casino, restaurant, hotel, cruise and nightlife industries for 17 years.
As Chief Operating Officer and General Manager, Ben led Mount Airy Casino Resort—Pennsylvania's first AAA Four-Diamond casino and premier adults-only resort. He managed all aspects of the casino and resort's operations, including gaming, guest services, human resources, financial performance and marketing.
Prior to joining Mount Airy, Ben served as the Vice President of Marketing, Customer Service and Sportsbook at the Scarlet Pearl Casino Resort, leading all aspects of the customer journey at the boutique, VIP-centric facility on the Mississippi Gulf Coast.
As a hospitality industry consultant, Ben’s engagements spanned from Scarlet Pearl Casino Resort to Carnival Corporation’s international fleet of 100+ cruise ships to the government-run hospitality entities of the province of Quebec, Canada.
Ben started his hospitality career in 2006 as a Caesars Entertainment President’s Associate at Harrah’s Joliet, where he was promoted to Slot Performance Manager and then Director of Planning & Analysis. He then moved to Tunica, MS, to head the company’s Gulf Coast database marketing efforts. Thereafter, he expanded his role as Regional Director of Marketing for Caesars’ Louisiana and Mississippi properties.
In 2013, Ben joined the sbe Entertainment Group as Vice President of Database Marketing, aligning their restaurant, nightlife and hotel silos as the company entered new markets. Soon after, Ben similarly aligned the Landry’s Golden Nugget properties and served as VP of Marketing for the flagship resort property in Lake Charles. In 2016, Ben was selected as one of Gaming’s Top 40 Under 40.
Before entering the world of hospitality, Ben worked for Disney’s ABC Television Group. At Chicago’s top station, WLS-TV, ABC’s owned-and-operated property, Ben began as a television ratings analyst, then lead online operations. In Burbank, he worked in New Business Development at the ABC Network.
Ben received his Masters in Business Administration from UCLA’s Anderson School of Management and his Bachelor of Speech in Television & Film from Northwestern University in Evanston, IL.